services

With over a decade of experience and a diverse portfolio, I specialize in crafting in-store and brand music experiences that go far beyond background sound. Each playlist I create is designed to align seamlessly with what a brand wants to say - subtly, even imperceptibly - through music that evokes emotion, creates memories, and builds lasting customer loyalty.

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Your in-store listening experience is one of the most powerful yet understated ways you can strengthen your brand identity. The right soundtrack turns atmosphere into emotion, transforming a simple visit into that can't-put-a-finger-on feeling customers will want to return to again. You can think of your playlist as an abstract painting, one that wordlessly captures everything you want your brand to express and say about you. 

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Whether it’s developing a sonic identity, creating one-off playlists for exclusive events or pop-ups, or providing ongoing in-store music solutions for hospitality, retail, or wellness spaces, my work ensures a distinctive and emotionally resonant experience that elevates every environment.

My bespoke playlists transcend genre and speak directly to the vibe and emotions you want to evoke. I focus on atmosphere - on how each track feels in your space. Just tell me your “do-not-plays,” and I’ll take care of the rest.

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Note that if you visit my Spotify account, most of my playlists are private. For a sense of my programming style and the range of my genre expertise, you will find a small selection of example playlists at the bottom of this page.