[cool girls au café du coin ]

[ This is a snippet of a playlist developed as part of a new sub-concept for a client, designed to highlight a subtler, more magnetic side of their brand.

The goal was to anchor the brand identity in the elusive sweet spot of the "cool-girl" aesthetic. To bring this to life, I curated a bilingual, females-only fusion of indie-rock and alt-pop that captures a sense of modern nonchalance. It’s the sound of the neighborhood haunt: cool but not cold, sassy but sophisticated, and always playful with a punch ].